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ABOUT US

Brand
Apricot is a unique and growing women's fashion brand making hot new trends affordable for everyone. All of Apricot's clothing and accessory pieces are lovingly made using our in-house designs coupled with great fabrics from around the world.

As a brand, Apricot was born in 2007 and aim to produce beautiful clothing collections that appeal to both mother & daughter, which can be styled up or down to suit individual tastes. Bringing something fresh and new to the high street and fashion e-tailing, Apricot aspires to deliver what every woman's wardrobe needs... From well produced staples, through to limited edition and trend-led fashion pieces.

Experience
Apricot has become well known for signature prints and we are constantly looking to find new, innovative and easy to wear prints from all over the world. We pride ourselves on delivering high quality clothing at an affordable price. Our key aim is to provide an exciting clothing collection alongside an excellent shopping experience for all our customers whether they're shopping with us online, in-store or at one of our concessions.

Locations
Apricot has become well known for signature prints and we are constantly looking to find new, innovative and easy to wear prints from all over the world. Apricot is based in Central London. Within the UK & Ireland we have a number of our own standalone stores as well as 500+ concession locations across the UK, Ireland and further afield. Our UK "host" stores include high street retailers New Look, Debenhams, Beales & House of Fraser, as well as several independent department stores.

Apricot has a strong and growing international presence. We currently operate more than 200 concession locations based outside of the UK & Ireland, including fashion centres Germany & Italy.

You can locate your nearest Apricot store or concession now by visiting our store locator.