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About Us

Esablished 2007

Apricot is a British indie brand championing playful prints and effortless glamour. Designed in London but taking fashion inspiration from global travel and cultures - as seen in our much-loved signature prints - at the heart of Apricot's ethos is making fashion accessible, with beautifully constructed wardrobe staples and trend-led pieces in high quality fabrics.

From jumpsuits with bold pops of colour to vintage-style ditsy print dresses and knits with unique accents, everything we create is with the Apricot woman in mind. Apricot offers endlessly wearable ways to buy into the latest trends because we know the importance of style that tells your story.


We currently have 15 standalone stores as well as over 400 concessions across the UK and Ireland. Our UK host stores include high street retailers, Debenhams, Outfit and New Look, as well as a number of independent department stores.

Apricot also has a fast expanding international presence and is the only fashion company to have been featured in the Sunday Times Top 200 Export list for 6 years running. We now have over 800 concessions and stockists in Germany, Austria, The Netherlands, Czech Rep, Slovakia, Italy, Luxembourg, the USA and Canada.


You can locate your nearest Apricot store or concession now by visiting our store locator.