About Us

Esablished 2007

Born in 2007, Apricot is a fast growing women's multi-channel fashion brand. Apricot aims to produce beautiful clothing collections appealing to both mother and daughter. Bringing something fresh and new to the high street and fashion e-tailing, Apricot aspires to deliver what every woman's wardrobe needs - from well produced staples, through to limited edition and trend-led fashion pieces.

Apricot has become well known for its signature prints and is constantly looking to find new, innovative and easy-to-wear prints from all over the world. We pride ourselves on delivering high quality clothing at an affordable price.

We aim to provide an exciting clothing collection alongside an excellent shopping experience for all our customers, whether they're shopping with us online, in-store or at one of our concessions.


We currently have 12 standalone stores as well as over 400 concessions across the UK and Ireland. Our UK host stores include high street retailers, Debenhams, House of Fraser, Outfit, New Look and Beales, as well as a number of independent department stores.

Apricot also has a fast expanding international presence and is the only fashion company to have been featured in the Sunday Times Top 200 Export list for the last 5 years running. We now have 800 concessions and stockist in Germany, Austria, The Netherlands, Czech Rep, Slovakia, Italy, Luxembourg, The USA and Canada.


You can locate your nearest Apricot store or concession now by visiting our store locator.