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About Us

Apricot is a British indie brand championing playful prints and effortless glamour. Designed in London but taking fashion inspiration from global travel and cultures - as seen in our much-loved signature prints - at the heart of Apricot's ethos is making fashion accessible, with beautifully constructed wardrobe staples and trend-led pieces in high quality fabrics.

From jumpsuits with bold pops of colour to vintage-style ditsy print dresses and knits with unique accents, everything we create is with the Apricot woman in mind. Apricot offers endlessly wearable ways to buy into the latest trends because we know the importance of style that tells your story.

Locations

We currently have 16 Apricot stores and over 300 concessions in New Look and independent department stores in the UK and Ireland. You can also find our concessions in Italy, Germany, the United States and Canada.